If I don't reduce your ACOS by 20% minimum in 27 days...you'll have a FREE Amazon PPC Manager until I do.
I'm Abdul
Rehman
AMAZON PPC CONSULTANT AMAZON A-Z MANAGEMENT CREATIVE OPTIMIZATION DSP MANAGEMENT
My Trusted Clients
About Us
A solo operator with agency reps.
I'm Abdul Rehman — an Amazon advertising strategist working out of Karachi, Pakistan. I cut my teeth managing PPC and FBA brands at Tactarian, then moved into multi-account agency work at PSC, where I currently manage live campaigns across the US, UK, and German marketplaces.
experience...
Worldwide...
Process
A repeatable system not a vibe.
01
Audit
Bulk-file pull, wasted-spend identification, structural mapping, listing CRO baseline, and competitor benchmark. Honest scorecard before anything gets touched.
02
Strategy
Keyword segmentation, match-type plan, target ACoS by funnel stage, naming taxonomy, dayparting profile, and a 30/60/90 roadmap.
03
Execute
Build out via bulk files. Clean SP / SB / SD / SBV structure. Single-keyword ranking campaigns. Defensive PPD layers. Launch with discipline.
04
Optimize
Weekly six-step cycle: bid adjustments via target-ACoS modeling, search-term harvesting, negatives, placement modifiers, budget reallocation, hygiene.
05
Scale
Once efficiency stabilizes, scale spend behind winners, push TACoS down, expand into category ads and ASIN targeting. Compound.
About Us
A message from
Abdul
Rehman.
From self-taught seller to full-stack Amazon operator.
I didn't come into Amazon through a marketing degree or an agency training program. I came in the hard way — running a store, learning ads as a P&L lever, breaking things in real accounts and learning to fix them. Three years in, I've managed 12+ private label brands across the US, UK, and EU. The lesson hasn't changed: this isn't a marketing game. It's a profit game.
Learned in production
Started as a store manager at Tactarian, moved into PPC at PSC. Every framework I run was forged on a live account, not a course slide.
Structure beats hustle
I read bulk files for fun. Weekly cadence — audit, restructure, harvest, bid, defend, report. Same system at $5K or £300K.
Built for 2026
Sponsored placements dominate the first four scrolls. Rufus matters as much as A9. Frameworks built for what Amazon actually is, today.
Sponsored Product Campaigns
We launch, and manage Sponsored Product ads that put your products directly in front of high-intent shoppers. By targeting sales-driving keywords, competitor ASINs, and customer search behavior, we ensure your listings capture maximum visibility where it matters most.
Sponsored Brands Campaigns
Elevate your brand story with ads designed to capture attention and build recognition. Through customized headlines, storefront integration, and compelling creative assets, we create campaigns that showcase your catalog, boost visibility, and foster long-term brand loyalty.
Sponsored Display Campaigns
Expand your reach beyond search with strategic display campaigns. From retargeting high-intent shoppers to defending your product detail pages against competitors, we transform missed opportunities into measurable sales growth.
Amazon DSP (Demand Side Platform)
Leverage Amazon’s powerful DSP to reach customers at every stage of their journey. From video and display to audio placements, we strategically build awareness, drive qualified traffic, and retarget shoppers who showed interest but didn’t convert.
Bid & Budget Optimization
We continuously monitor and adjust bids and budgets to maximize performance while controlling costs. Our proactive approach ensures your ACoS and TACoS in check, giving you profitable growth without wasted spend.
Full-Funnel Ad Strategy
We build advertising funnels that guide shoppers from first touch to repeat purchase. By aligning campaigns with each stage of the buyer journey – awareness, consideration, conversion, and loyalty, we boost customer lifetime value while lowering acquisition costs.
Data-Driven Optimization
Campaigns are never left on autopilot, we continuously monitor performance, analyze keyword trends, and implement A/B testing. By tracking profitability metrics and shopper behavior, we maximize ROAS, reduce wasted spend, and keep your campaigns aligned with growth goals.
Listing Optimization
We write SEO-rich titles, bullet points, and backend terms that drive visibility and search ranking. We refine every element of your listing to increase your ranking and conversion rate: Keyword-rich titles, bullet points, and descriptions, Enhanced brand content (A+ content), Backend keyword optimization etc.
Competitor Analysis
We don’t just watch your competitors – we study them. By continuously tracking, benchmarking, and uncovering their strategies, we refine your product positioning and keep your brand one step ahead. The result? Smarter decisions, stronger visibility, and a brand that outpaces the competition.
Inventory Management
Inventory can make or break your Amazon business. At Tactarian, we streamline your operations with smart forecasting, proactive restock alerts, and seamless coordination to prevent stockouts or overstocking. By keeping your inventory in perfect balance, we help you maintain sales momentum, protect rankings, and ensure your brand is always ready to meet customer demand.
Conversion Rate Optimization (CRO)
Small changes can bring big results. We identify conversion barriers and fine-tune every detail to increase buy-box win rate and sales – from content and visuals to pricing and reviews. Resulting in higher buy-box win rates, stronger customer trust, and sustainable sales growth.
Supply Chain Management
From vendor coordination to freight logistics, we simplify your entire supply chain to reduce costs and support scalable growth. By streamlining processes and removing inefficiencies, we ensure your products move smoothly from production to Amazon’s warehouse.
Listing Images
Your product images are the first impression shoppers get. We design high-quality, conversion-focused images that highlight features, benefits, and lifestyle use cases to make your product irresistible and stand out in crowded search results.
A+ Content (EBC) Design
Transform your product listings into a powerful sales tool. With high-quality visuals, comparison charts, and persuasive storytelling, we craft Enhanced Brand Content (EBC) that builds trust, overcomes objections, and drives higher conversion rates.
Storefront Design
Transform your Amazon presence into a fully branded shopping experience. We design custom storefronts that function like a mini-website within Amazon, showcasing your full product catalog, highlighting your brand story, and guiding shoppers seamlessly from discovery to purchase.
Brand Story
Go beyond selling products – craft an emotional connection with your customers through Brand Story. We help you communicate your mission, values, and vision in a way that resonates, builds trust, and strengthens long-term loyalty.
Product Videos
Showcase your products in action with engaging videos that inform, inspire, and persuade. From explainer clips to lifestyle demonstrations, we create high-quality video that builds trust and drives conversions.
Packaging Design
Your customer’s experience doesn’t end after checkout – make every delivery memorable. We design packaging that delights customers, reinforces brand identity, and creates an unforgettable unboxing experience that drives loyalty and repeat purchases.
Best Pricing
My Pricing Plan
Basic Plan
$500 Monthly
Description of the tier list will go here, copy should be concise and impactful.
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UI UX Design -
Design Customization
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Design with Figma
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Multipage Design
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Support 6 months
Most Popular
Standard Plan
$2500 Monthly
Description of the tier list will go here, copy should be concise and impactful.
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UI UX Design
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Design Customization
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Design with Figma
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Multipage Design
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Support 6 months
Premium Plan
$3500 Monthly
Description of the tier list will go here, copy should be concise and impactful.
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UI UX Design
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Design Customization
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Design with Figma
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Multipage Design
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Support 6 months
My Awards
What you get when you hire me: a strategist who reads bulk files for fun, who treats your P&L like the actual scoreboard, and who’d rather deliver one honest weekly report than five vanity-metric dashboards.
Testimonial
Peoples Say’s About Me
Webcly jhonson
Senior engineer
This digital agency completely transformed our online presence. Their expertise, creativity, and attention to detail exceeded all our expectations. We highly recommend their outstanding services!
Webcly jhonson
Senior engineer
This digital agency completely transformed our online presence. Their expertise, creativity, and attention to detail exceeded all our expectations. We highly recommend their outstanding services!
Webcly jhonson
Senior engineer
This digital agency completely transformed our online presence. Their expertise, creativity, and attention to detail exceeded all our expectations. We highly recommend their outstanding services!
Webcly jhonson
Senior engineer
This digital agency completely transformed our online presence. Their expertise, creativity, and attention to detail exceeded all our expectations. We highly recommend their outstanding services!
Testimonial
Peoples Say’s About Me
FAQ's
Frequently Asked Questions
What's your strategy for a brand-new product launch?
Launches today look very different than they did even 18 months ago. The old approach was to put 90% of ad spend into single-keyword exact-match Sponsored Product campaigns and ride that for ranking. That doesn’t work the same way anymore — Amazon has shifted toward rewarding broader targeting. So for a new launch I build a more balanced structure: an auto campaign for discovery, broad and phrase match campaigns grouped by shopper intent, product targeting on top competitors, single-keyword exact match for the 1–2 keywords that really need to rank, and a Sponsored Brand Video to capture top-of-search. I expect the first 4–8 weeks to have high TaCoS — that’s normal during launch. We’re investing to get the product indexed and ranked. Once data starts coming in, we shift from launching to optimizing, then scale what works.
What does success look like in the first 90 days?
It depends on where the product is in its lifecycle. If it’s in launch phase — first few months on Amazon — success means getting ranked for the keywords that matter, hitting a sales velocity that signals the product’s a winner, and starting to see the share of organic sales grow. If it’s a mature product, success means lowering TaCoS while keeping revenue stable or growing — so more of every sale comes from organic instead of paid. I’ll commit to specific targets after the audit, not before, because I don’t want to promise numbers based on guesses.
What ACoS or TaCoS can you guarantee?
Honestly — no one credible should guarantee a number before looking at your account. Your breakeven ACoS depends on your margin, your category’s CPCs depend on competition, and your TaCoS depends on how strong your organic position is. What I can promise is the process: I’ll show you the math during the audit, set realistic targets together, and report honestly against them. Anyone giving you a number before they’ve seen your unit economics is selling, not strategizing.
Why is my ACoS so high?
There are usually three reasons. One — campaigns are structured so the same keyword is competing across multiple campaigns, meaning you’re bidding against yourself. Two — search terms inside campaigns aren’t being managed, so a small number of irrelevant queries are eating most of the budget. Three — placements aren’t optimized, so spend is going to product page placements that convert badly instead of top-of-search where intent is highest. After the audit I can tell you which of those three is the biggest contributor in your specific account.
How long until I see results?
It depends on what you mean by results. Quick wins — cutting wasted spend, fixing campaign structure issues — usually show up in the first 2–3 weeks. Real ACoS improvement on a stable account: 4–6 weeks. TaCoS improvement is slower because TaCoS is a trailing indicator — it reflects how much of your total revenue comes from organic versus paid, and that takes 8–12 weeks to really shift. If someone tells you they’ll fix TaCoS in two weeks, they don’t understand how TaCoS works.
What's the difference between you and an agency?
An agency has a team, but you’re often working with a junior account manager, and the senior strategist is reviewing your account once a month if at all. With me, you’re working directly with the person doing the work. That means faster decisions, more context, and no information getting lost between people. The trade-off is that I work with fewer clients at a time, so I’m selective — but if I take on your account, you have my full attention.
Do you also do listing optimization, A+ Content, or images?
My core service is PPC management. But ads and listings are connected — your ad performance depends a lot on how well the listing converts. So I’ll always flag listing issues I see, and depending on the engagement we can either scope listing work as an add-on, or I can refer you to someone who specializes in copy or creative. I won’t pretend I’m a copywriter or graphic designer just to keep the work in-house.
What if it's not working?
Then we have an honest conversation about why. Sometimes the problem isn’t the ads — it’s the listing, or the price, or the inventory situation. I’d rather tell you that than keep collecting a fee and pretending. My goal is to be the person you keep working with for years, not someone you let go after three months. That only happens if I’m straight with you when things aren’t working.
Contact Me 